The fashion industry’s most important event, WWDMAGIC will back with a bang next month in Las Vegas. With more than 550 of the best ready–to-wear and accessories brands in young contemporary and women’s fashion, WWDMAGIC is THE place to see the trends of tomorrow. We caught up with Vice President of WWDMAGIC, Kelly Helfman, who rounded up the top ready-to-wear and accessory trends for the coming season.
“In this day of the beauty tutorials and influencers – the beauty industry has blown up and beauty products (GLAM) have become a hugely important trend!” says Kelly. Millennials use an average of 13 beauty products on their face daily, so it’s critical that RTW stores add beauty products to their lineup.
As a result, WWDMAGIC is launching GLAM, a curated beauty area on the show floor. It’s all about millennial beauty – affordable cosmetics, nail polish, lashes and more. Watch for brands like Hollywood Fashion Secrets, MakeUp Eraser, B’Livinn, Ready To Wear, Jesse’s Girl Cosmetics and Sarah Horowitz Parfums.
“In the world of ready-to-wear, the trends I’m tracking are completely wearable and have taken inspiration from classic looks and then current culture modernized into what will become key fashion pieces,” according to Kelly. “And I love elevating a simple outfit with bold accessories! The coming season’s accessory trends are bigger, bolder and broader than year’s past. Yes, accessories still include jewelry, eyewear and headwear…but now, you can also accessorize with beauty products and tech accessories. Think headphones, phone cases, battery packs, nail polish, lip color, etc. That’s why our new GLAM@WWDMAGIC area focuses on the hottest new accessory – beauty products!”
- HACKED TRENCH COATS
Some fashions never fade and in this case, the trench coat is one of those. Constantly reimagined, the trench coat has been brought back to life with fine-tuned details that re-introduce this classic in the most unexpected of ways! Expect to see fringe, layers, tie sleeves and unique cuts to provide a modern update to this classic piece.
Brand: Current Air
2. COZY KNITS
This classic is having a resurgence! Whether oversized or form-fitting, cozy-chic knitwear is both practical and classic. Wear layered or alone, this is one fashion buy you won’t regret!
3. COLORED FAUX FUR
Bold-toned furs add a youthful appeal to traditional winter wear! Trendy and glamourous, this look adds an instant pop while keeping you warm and cozy through cooler months!
Brand: Skies Are Blue
4. WORKING GIRL LOOKS
The Pantsuit Nation has officially made its mark on the fashion world. Taking a cue from the ‘Working Girl’, power suits in a variety of colors and cuts make a bold statement that’s both feminine and fun.
Brand: Line and Dot
- CLEAR ACCESSORIES
Get in the clear – literally! Plastic, lucite and acrylic materials are in full-force for everything from evening bags to shoes. These see-through accessories offer a fresh and playful touch that’s of-the-moment for the coming seasons!
Brand: Purseption Bags
2. MILLENNIAL PINK
This blushing shade is here to stay! Found in shoes, eyewear, belts and purses, everything is coming up roses with the millennial pink color palette. Pair with other subtle hues like buttercup yellow or lilac for a soft, romantic look or strike a bold balance with bright reds and violets.
Brand: DIFF Eyewear
3. BIGGER & BETTER FLORALS
Prepare for a new spin on floral looks! Upcoming seasons are featuring floral prints and embellishments that are bigger, better and bolder than ever before! Tropical prints are also taking over for a more lively look along with a nod to 60’s-inspired floral looks.
Brand: Urban Expressions
The new ‘it’ shade is a sorbet version of Pantone’s Color of the Year! No longer reserved for Easter, the lavender hue is both sweet and feminine, making for the perfect pairing with denim or a bold lip!
Kelly Helfman, Vice President of WWDMAGIC
disclaimer: i received compensation in exchange for this post.