Fashion tradeshow season is officially here and one of our favorites, MAGIC, is back in Las Vegas starting February 21-23, 2017! The bi-annual tradeshow, produced by UBM Fashion Group, brings renowned shows such as WWDMAGIC, FN PLATFORM and SOURCING to Las Vegas every August and February. We were able to catch up with Show Director of WWDMAGIC, Kelly Helfman, about trends and what we can expect this coming show.
WWDMAGIC is known for its buzzing atmosphere filled with music, celebrity sightings and fashionable style influencers. This year, Kelly has revealed an elevated and even more happening show environment! The floor will be filled with some stylish favorites along with a surge of new brands in the young contemporary category from countries like Denmark, the U.K., Australia and of course, right here at home in the states.
As the Show Director for both WWDMAGIC and PROJECT Women’s, Kelly has the inside scoop on the latest brands and knows fashion trends before they hit the retail front. Below are a few of her favorite trends to come and must-know brands to watch at this year’s WWDMAGIC. For additional information on WWDMAGIC, please visit http://www.ubmfashion.com/shows/wwdmagic.
STATEMENT + BELL SLEEVES
Inject a little drama into your outfits with the statement sleeve! This fashion forward style is officially back. Easily worn with jeans or as part of a dress, this style is simple and elegant.
Brand to Watch: MOVINT (below)
One on-trend fabric that immediately upgrades any look: Satin! The slinky fabric is being revived from the 90’s and easily worn with everyday apparel – think with casual denim to office attire.
Brand to Watch: Morris Day the Label (below)
A piece that screams wearability? The military jacket! This cool staple loved by street style insiders is undoubtedly next season’s must have. The look can be styled a multitude of ways – from casual and cool to adding an edgy finish to an overall feminine look.
Brand to Watch: Free People (below)
The humble shearling coat is coming back in a big way! Typically found in classic, neutral shades, the shearling jacket is a favorite of off-duty models. Pair with skinny jeans and ankle boots, this urban look is cool and sophisticated.
Brand to Watch: JOA (below)
COMPLEX GEOMETRIC PATTERNS
Say so long to simple florals and stripes, next season’s prints pack a punch. Seen on dresses, blouses and jackets – the bold look is not for the timid fashionista.
Brand to Watch: FRNCH (below)
disclaimer: I received compensation in exchange for this post.