Every fashionista knows Jimmy Choo is one of the hottest shoes in town (hence the reason I made my husband, D, spend two hours waiting in line for the annual sample sale for me; hey, I had to hit up Prada, too!). The company, run by Tamara Mellon, has a lot going on lately.
Let me start by telling you about the new AIDS awareness initiative. It’s a photo contest called “You, Your Shoes and 72“, to support Project PEP, to raise funds for victims. Jimmy Choo has teamed up with the Elton John AIDS Foundation to provide counseling to those in South Africa where the number of rape victims is the highest in the world. PEP is the actual treatment (which must be taken within 72 hours of exposure to the virus).
Enter your photo from now until Dec. 7 and you could be invited to spend a day of pampering at the Jimmy Choo headquarters where you will choose seven pairs of shoes (seven!), plus two handbags to keep all for yourself! If you don’t win all the way, there will still be 100 other JC prizes awarded – so get to entering, stiletto-loving chicettes!
“Shoes are every fashionista’s passion, and who doesn’t dream about a pair of Jimmy Choo? The matching clothes are clean and sharp and work perfectly with the shoes that are heavily detailed with studs, buckles, prints, eyelets or perforated,” said Margareta van den Boasch, Creative Advisor, H&M.
So what else is on Mr. Choo’s platter? Well, just a small launch, ya know, for H&M on Nov. 14, that’s all. And last night all the celebs gathered at a private L.A. residence to see the collection up close. M.I.A. performed and everyone from the Hilton sisters to Sheryl Crow made an appearance. The new collaboration (which I sadly won’t be able to sample here!!) will include shoes and accessories as well as women’s clothing and men’s items. Wow – lots to look forward to this month, right?