Most designers choose to either have a runway show or a presentation during fashion week. But leave it to the fabulous creative team at Juicy Couture to mix things up and do something totally out of the box.
This season, there was a large movie screen outside of Lincoln Center on one of the halls, which usually showcased shows from earlier that day or the past few days. But for a cool three hours, Juicy Couture was able to have a video displayed on that screen about every 10 minutes with their spring 2013 collection. What was so great, is no one knew what was going on or where to look for the collection, until the music changed and got really loud and you noticed there was a new video being played.
In the typical Juice style, the video was fun, flirty and cheeky, but with a more grown-up feel. Polka-dot shorts, floral mini dresses and striped jackets will all be up for grabs come spring. Add a fun pink leather jacket to your wardrobe for a softer take on the usually hardcore moto jacket. Again, mixing pastels with primary colors is spring’s thing. Take pale pink and deep red, and you have yourself one sweet, yet sexy color combo. I’m simply smitten with this bold meets soft, feminine meets masculine collection. There’s a look for everyone with all these gorgeous pieces. You just may see me in a Juicy store come spring playing dress-up with all these options…so girly!