Preen=to dress (oneself) carefully or smartly; primp. It’s also Britain’s hottest label. Popular with trendsetter celebs like Sienna Miller, Gwyneth Paltrow and Chloe Sevigny, the London label first showed at NY Fashion Week just last year even though they’ve been sporting it across the pond since 1996. Couple Justin Thornton and Thea Bregazzi are the duo behind it all – they first met at 18 and have been transforming simple silhouettes into fabulous works of art ever since.
I like to call it glam chic. The dresses are all so effortlessly pretty, and I’m really digging the sheath Sienna wore recently in London. I love the simplicity of it all, yet it’s not merely your average frock. The front pocket details and scoop neck are the details I adore (and I hear it has a racy lace-up back, so unexpected!). The clutch is great to keep it simple, and of course the booties are a standout on their own.
Keep in mind, prices aren’t for the faint at heart, hence the title label “lust.” That certainly doesn’t mean you can’t imitate the looks for less. Want something more affordable (and still super-cute!!) from Preen? Check out Topshop‘s offering of shoes like the suede ankle boots and stilettos. (Aren’t the blue ones fab?)
P.S. Net-a-Porter.com has the exclusive resort collection, so go ogle now (and I do mean ogle – the most popular “bandage” dress debuts at more than $1200 and is made for the next Hollywood premiere, not necessarily a trip to the mall).