Confidence is a trait we all wish we could have. Life is much better when you’re able to feel more confident about yourself and the way you look. The tragic thing is that our confidence is usually affected by things that aren’t really in our control. We are heavily influenced by what we see in the media, but clothing brands themselves should also take some responsibility for damaging the self-confidence of women across the world.
You see, there are a few things that some clothing brands do that make us feel worse about themselves.
How many times have you seen something that looks really nice, but you’ve been unable to find your size. It’s not a case of the size being sold out; it’s that the brand never had a size that would fit you. You’re either too big or too small for that brand – and how is that supposed to make you feel? Instantly, you feel as though you’re not normal and either too big or too skinny. Something as simple as this can really knock your confidence. As such, it is so important that all brands produce size inclusive womens clothing, so everyone can feel more confident. You can finally see your size with all the others, and you don’t have to try and force a different size to fit. Simply seeing that your size is available can instantly improve your confidence because you don’t feel out of place or abnormal.
Similarly, too many clothing brands will be super selective when choosing who models their products. Usually, it means that you constantly see really slim and toned women, usually with perky boobs, perfect bums, etc. If you are constantly seeing women like this, you will naturally start thinking that this is what is you’re expected to look like. You never ever see anyone like you modeling clothes, which really harms your confidence levels. Again, brands need to do better. They need to be more inclusive when choosing models, showcasing every type of body out there. If we see ourselves or ‘normal’ bodies more often, our confidence can build back up.
Similarly, the modeling issue is made worse when you consider so many brands will airbrush and photoshop images. So, even if they do use women of different body types and sizes, you rarely see things like stretch marks or cellulite. Both of these things are perfectly normal and they don’t make you unattractive. But, if you don’t see other people with these ‘imperfections’, you start to feel bad about yourself. If anything, it’s even worse if you see someone that has the same body type as you, is your size, but doesn’t have the stretch marks you have. You begin to wonder, is there something wrong with me? There isn’t. Companies just need to stop editing and airbrushing photos!
You see, clothing brands can claim to help empower women, but a lot of them actually make us feel worse about ourselves. If all brands stopped offering selective sizes, started employing diverse models, and avoiding airbrushing, so many women would start feeling better about the way they look.