It’s the Journey of the Dress, y’all, and it’s got us all excited. DVF‘s fall campaign video is above and it’s mesmerizing. It uses state-of-the-art RED camera technology so that the print images are pulled directly from the video. So amazingly cool. DVF collaborated with conceptual artist Zhang Huan’s studio in Shangai for the backdrop of the fall campaign, directed by Tatiana von Furstenberg, shot by Brian Rigney Hubbard and featuring star model Tayane Leao.
Of course, I want absolutely everything in the collection to keep me chic this fall and winter. Utilitarian shirt dresses, full lady-like skirts, cozy knits and DVF’s signature graphic prints. The campaign showcases the gorgeous collection of color full of pacific blues, pomegranate reds and celadon greens against raw, organic grey materials like concrete, stone and brick. Pretty sure I could find a spot in my closet for that red dress at the end of the video – triple swoon. Now if I could find somewhere to wear it besides the grocery store…
P.S. DVF is speaking as the keynote speaker for Lucky‘s FABB conference next week, and I’m as excited as EVER for her to grace my presence. I know I’ll learn tons from what she says (and can’t wait to see what she‘s wearing!), so check back here for all the deets. It’s going to be amazing.
[Video Courtesy DVF]