October 2, 2010

Alternative Apparel Holiday Collection: Comfort and Joy

Talk about comfort and joy. Here’s a peek at Alternative’s Apparel‘s holiday collection (in stores now), full of cozy thermals, buffalo plaid jackets (so NOW, right?) and burnout fleece. I like. No, I love (I must have that plaid jacket, ok?)! The collection includes everything from chic scarves to plush outerwear and festive party pieces (can you say backless dress?). And check out the quirky floral skinny leggings in the last photo – so holiday vacay.

I love that Burnout is taken to a whole new level – from hoodies to wraps and even bottoms. Burnout is a 50/50 poly-cotton blend that will make your body tingle it’s so soft. Seriously – once you’ve experienced Burnout, you’ll never go back.

“We’re excited to put a new spin on [Burnout] and keep refreshing a classic for our customers,” — Greg Alterman, Chief Creative Officer

It’s pretty much the fabric that put AA (you know what I mean) on the map. The good news? The company has plans to further expand Burnout offerings in 2011 with a line of wovens. Squealing…in my…seat.